Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R
by Galit Shmueli, Peter C. Bruce, Peter Gedeck, Inbal Yahav, Nitin R. Patel
Machine Learning for Business Analytics presents the concepts and techniques behind machine learning with a focus on business analytics. Through applications in R, it offers a practical foundation for understanding how machine learning can support data-driven analysis and decision-making.
About This Book
Machine Learning for Business Analytics introduces machine learning in the context of business analytics.
The book covers core concepts and techniques relevant to analyzing data and supporting business decisions.
Applications in R connect the subject to a widely used programming environment for analytics.
It is suited to readers seeking a structured foundation in machine learning for business-focused work.
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