Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)
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Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)

by Marty Cagan, John Moore, Christian Idiodi, Lea Hickman, Chris Jones

Business Technology Management Product Development
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Transformed examines the shift to a product operating model and what that change means for organizations, leaders, and product teams. Drawing on the perspectives of five Silicon Valley Product Group authors, it offers a focused introduction to rethinking how product work is organized and operated.

About This Book

Transformed focuses on moving organizations toward a product operating model.

Written by Marty Cagan, John Moore, Christian Idiodi, Lea Hickman, and Chris Jones, the book presents a collective perspective on product organizations and their operating practices.

It is intended for readers interested in product management, organizational change, and the structure of modern product work.

The book provides a concise starting point for understanding the product operating model and its role in business transformation.

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I will be using this book for: