Strategic Market Management 11e

by David A. Aaker, Christine Moorman

Business

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Strategic Market Management 11e presents a focused resource on marketing strategy and market management. Written by David A. Aaker and Christine Moorman, it is suited to readers seeking an academic or professional foundation in strategic business and marketing decision-making.

ISBN-13 9781119441434 ASIN 1119441439 Views 290 Publisher Wiley Year 2017 Format Paperback Product Group Book Pages 392 Adult No Created February 10, 2026 Updated September 09, 2026

About This Book

Strategic Market Management 11e is a business and marketing title by David A. Aaker and Christine Moorman.

The book focuses on strategic market management, providing a structured resource for understanding marketing strategy and related business decision-making.

Its intended subject area makes it suitable for students, educators, and professionals studying or working in marketing and management.

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Strategic Market Management 11e

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