How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
How Clients Buy offers a practical perspective on business development for consulting and professional services. Doug Fletcher and Tom Mcmakin examine the client buying process and provide guidance for professionals seeking to understand purchasing decisions and improve their approach to winning and developing business.
About This Book
How Clients Buy explores business development for consulting and professional services firms.
The book focuses on how clients make purchasing decisions and what that means for firms seeking new business.
Doug Fletcher and Tom Mcmakin present a practical perspective on building more effective business development approaches.
It is intended for professionals and organizations looking to strengthen their understanding of client buying behavior.
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