Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
Eric Siegel explores the power of predictive analytics and its ability to anticipate behavior and outcomes. From clicking and buying to lying and dying, this accessible introduction considers how data-driven predictions can influence decisions, reveal patterns, and shape the way organizations understand what may happen next.
About This Book
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die examines the use of data to anticipate future behavior and outcomes.
Eric Siegel presents predictive analytics as a powerful approach for informing decisions in situations involving customers, risk, and human behavior.
The book focuses on the practical reach of prediction, highlighting how organizations can use analytical insights to understand what may happen next.
It offers an accessible introduction to the possibilities and implications of predictive analytics in the modern data-driven world.
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