Planning Health Promotion Programs: An Intervention Mapping Approach (Jossey-Bass Public Health)
by L. Kay Bartholomew Eldredge, Christine M. Markham, Robert A. C. Ruiter, Maria E. Fernández, Gerjo Kok, Guy S. Parcel
Planning Health Promotion Programs introduces a systematic approach to creating health promotion interventions. Using Intervention Mapping, it connects assessment, objectives, strategies, implementation, and evaluation in one planning framework. This resource supports students, researchers, and practitioners seeking an organized method for developing public health programs.
About This Book
Planning Health Promotion Programs presents the Intervention Mapping approach for developing health promotion programs.
The book offers a structured framework for connecting health needs, program objectives, intervention strategies, and evaluation.
It is designed for readers working in public health and related fields who need guidance in planning health promotion initiatives.
Its multidisciplinary authorship reflects perspectives from health education, behavioral science, and public health practice.
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