Innovation and Entrepreneurship
A comprehensive resource on managing innovation and entrepreneurship, offering frameworks and strategies for organizations seeking growth through new ideas and ventures.
About This Book
Innovation and Entrepreneurship provides frameworks for understanding how organizations develop and manage new ideas.
The book examines processes for identifying opportunities and turning them into viable ventures.
Readers learn approaches to fostering creativity and implementing change within established companies.
Topics include technology management, strategic innovation, and entrepreneurial leadership.
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