Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Alina Wheeler

Business Design
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Designing Brand Identity is an essential guide for the whole branding team. Alina Wheeler explores the design and development of brand identity, offering a team-oriented resource for professionals involved in shaping, communicating, and managing brands.

ISBN-13 9781118980828 ASIN 1118980824 Views 450 Publisher Wiley Year 2017 Edition 5 Format Hardcover Product Group Book Pages 336 Adult No Created February 18, 2026 Updated October 19, 2026
About This Book

Designing Brand Identity presents an essential guide to brand identity for the whole branding team.

Written by Alina Wheeler, the book focuses on the design and development of brand identity.

Its team-oriented perspective makes it relevant to professionals working across branding, marketing, and design.

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I will be using this book for:
8 total votes