Value Proposition Design: How to Create Products and Services Customers Want
by Alan Smith, Alexander Osterwalder, Yves Pigneur, Gregory Bernarda
Value Proposition Design explores how to create products and services customers want. With a focus on customer needs and business value, this guide is relevant to entrepreneurs, product developers, and business readers seeking a practical framework for shaping compelling offerings.
About This Book
Value Proposition Design focuses on creating products and services that customers want.
The book presents a customer-centered approach to understanding and shaping value propositions.
It is suited to readers interested in business, entrepreneurship, and product development.
Alan Smith, Alexander Osterwalder, Yves Pigneur, and Gregory Bernarda are credited as the authors.
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