Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
by Bernard Marr
Big Data examines how SMART big data, analytics, and metrics can help organizations make better decisions and improve performance. Bernard Marr presents a practical business-focused perspective for readers interested in using information more effectively, strengthening measurement, and applying data to support strategic thinking.
About This Book
Big Data explores how organizations can use data more effectively in decision-making and performance improvement.
The book focuses on SMART big data, analytics, and metrics as tools for turning information into actionable insight.
It is suited to readers interested in business strategy, measurement, and the practical application of data.
Bernard Marr presents the subject for anyone seeking a clearer understanding of how data can support better outcomes.
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