Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
by Bernard Marr
Learn how to use big data, analytics, and metrics to make better business decisions and drive improved organizational performance with a clear, practical framework.
About This Book
Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance explores how organizations can harness large-scale data to drive strategic outcomes.
The book introduces the SMART framework, providing a structured approach to applying analytics and metrics in business contexts.
Readers learn methods for turning raw data into actionable insights that support improved performance and informed decision-making.
Emphasis is placed on practical application, helping professionals integrate data-driven practices into their existing workflows.
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