The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance)
An analysis of the rise of Chinese luxury consumers and their growing influence on global markets and brands.
About This Book
The Bling Dynasty examines the emergence of Chinese consumers as key players in the luxury goods sector.
It explores the economic and social factors driving increased spending on premium brands.
The book discusses implications for international companies seeking to engage this expanding market.
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