The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
by Russell Glass, Sean Callahan
Big data can be more than a source of information—it can become a foundation for better business decisions. This book examines how organizations can use data to understand customers, outperform competitors, and pursue stronger profits through a more informed, data-driven approach.
About This Book
This book explores how businesses can use big data to strengthen their decision-making and overall performance.
It focuses on applying data to understand customers, compete more effectively, and identify opportunities for growth.
The discussion connects data-driven business practices with customer acquisition, competitive strategy, and profitability.
Designed for readers interested in the business value of big data, it presents the subject through a practical, results-oriented lens.
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