The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
by Russell Glass, Sean Callahan
A practical guide to using big data for customer acquisition, competitive advantage, and increased profits in business.
About This Book
This book explores the role of big data in modern business strategy.
It provides guidance on using data to improve customer engagement and competitive positioning.
Readers will find practical approaches for applying data insights to drive business growth.
The content focuses on data-driven decision making and its impact on profitability.
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