The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
by John Mullins
The Customer-Funded Business examines how entrepreneurs can use customers’ cash to start, finance, or grow a company. John Mullins presents customer funding as a business strategy for readers seeking alternatives to conventional financing and exploring the connection between customer relationships, revenue, and growth.
About This Book
The Customer-Funded Business explores approaches to starting, financing, or growing a company with customers’ cash.
John Mullins focuses on the relationship between customer activity and business funding.
The book is suited to entrepreneurs and business readers interested in alternatives to conventional company finance.
It presents customer funding as a subject for practical consideration when building or expanding a business.
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