The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
The New Rules of Sales and Service examines how agile selling, real-time customer engagement, big data, content, and storytelling can support business growth. David Meerman Scott presents a modern perspective on sales and service for readers interested in strengthening their approach to customers and the marketplace.
About This Book
The New Rules of Sales and Service explores contemporary approaches to growing a business through sales and customer engagement.
David Meerman Scott focuses on agile selling and real-time customer interaction as central themes.
The book also addresses the roles of big data, content, and storytelling in modern business practices.
It is suited to readers seeking an overview of updated sales and service strategies.
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