The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
by Nathalie Laidler-Kylander, Julia Shepard Stenzel
A guide for nonprofit leaders on managing brands with integrity, democracy, and affinity to support mission-driven work and stakeholder engagement.
About This Book
The Brand IDEA offers nonprofit leaders a framework for managing their organization's brand with integrity, democracy, and affinity.
It explores how effective brand management can support mission-driven work and stakeholder engagement.
The book provides guidance on aligning brand strategy with organizational values and governance practices.
Readers will learn approaches to building authentic connections with supporters and communities.
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