Strategic Innovation Management
Strategic Innovation Management explores innovation as a central concern of business strategy and organizational management. Written by Joe Tidd and John R. Bessant, the book is designed for readers who want to understand the strategic role of innovation and its place within modern management thinking.
About This Book
Strategic Innovation Management focuses on the relationship between innovation and organizational strategy.
The book examines innovation as a management subject, offering a framework for understanding its strategic importance.
Joe Tidd and John R. Bessant provide the authorial perspective on this business-focused topic.
It is suited to readers seeking an introduction to strategic approaches to innovation management.
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