WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences
by Brian Solis
Brian Solis explores how the future of business is being shaped by changing expectations and evolving experiences. This forward-looking guide considers the ways organizations can rethink how they create value, engage people, and adapt to a marketplace defined by continual change.
About This Book
WTF?: What's the Future of Business? examines the changing landscape of business and customer experiences.
Brian Solis focuses on how evolving expectations influence the way businesses create and deliver experiences.
The book offers a broad perspective on adapting business thinking for a rapidly changing future.
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