Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
This book presents the Tailored Design Method in the context of Internet, phone, mail, and mixed-mode surveys. It provides a focused resource for readers interested in survey research, methodology, and the design of studies using multiple modes of communication.
About This Book
Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method examines survey research across Internet, telephone, mail, and mixed-mode formats.
The book centers on the Tailored Design Method, offering a framework for approaching survey design in a coordinated and deliberate way.
Its subject is relevant to readers studying how different communication modes can be incorporated into survey research.
Written by Don A. Dillman, Jolene D. Smyth, and Leah Melani Christian, this title serves as a resource for exploring contemporary survey methodology.
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