Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
A practical guide to survey design using internet, phone, mail, and mixed-mode methods for improved response rates and data quality.
About This Book
This book presents the Tailored Design Method for conducting surveys through internet, phone, mail, and mixed-mode approaches.
It offers practical strategies for improving response rates and data quality in survey research.
The authors draw on extensive experience to guide readers through each stage of the survey process.
Emphasis is placed on adapting survey design to the specific needs of different populations and modes.
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