Marketing Analytics: Data-Driven Techniques with Microsoft Excel

by Wayne L. Winston

Business Mathematics

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Learn to leverage Microsoft Excel for data-driven marketing analytics and improve decision-making with practical techniques.

ISBN-13 9781118373439 ASIN 111837343X Views 202 Publisher Wiley Year 2014 Edition 1 Format Paperback Product Group Book Pages 720 Adult No Created April 11, 2026 Updated September 26, 2026

About This Book

This book focuses on using Microsoft Excel for marketing analytics.

It provides techniques for analyzing marketing data effectively.

Readers learn data-driven approaches to improve marketing decisions.

The content emphasizes practical application of analytics tools.

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