Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

by Wayne L. Winston

Business Mathematics
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Wayne L. Winston presents a guide to marketing analytics centered on data-driven techniques and Microsoft Excel. The book offers relevant reading for students, professionals, and general readers interested in applying spreadsheet tools to marketing analysis.

ISBN-13 9781118373439 ASIN 111837343X Views 219 Publisher Wiley Year 2014 Edition 1 Format Paperback Product Group Book Pages 720 Adult No Created April 11, 2026 Updated October 19, 2026
About This Book

Marketing Analytics: Data-Driven Techniques with Microsoft Excel focuses on the use of data-driven methods in marketing.

Written by Wayne L. Winston, the book centers on Microsoft Excel as a tool for working with marketing analytics.

It is suited to readers seeking business, marketing, and data analysis content presented through a familiar spreadsheet platform.

This listing describes a used book in good condition.

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