Managing Innovation: Integrating Technological, Market and Organizational Change
Managing Innovation explores how technological, market, and organizational change come together in the innovation process. Joe Tidd and John R. Bessant provide a broad management perspective for readers interested in understanding innovation across business and organizational contexts.
About This Book
Managing Innovation examines innovation through the connected lenses of technology, markets, and organizations.
Joe Tidd and John R. Bessant present innovation as a broad management subject rather than an isolated technical activity.
The book focuses on the relationships among technological change, market developments, and organizational change.
It is suited to readers seeking a structured introduction to innovation management and its role in business.
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