Zig Zag: The Surprising Path to Greater Creativity

by Keith Sawyer

Business Psychology

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In Zig Zag: The Surprising Path to Greater Creativity, Keith Sawyer examines creativity as an unexpected, nonlinear process. The book offers a thoughtful introduction to creative thinking for readers seeking fresh perspectives on how ideas develop and how creativity can become part of everyday life.

ISBN-13 9781118297704 ASIN 1118297709 Views 229 Publisher Jossey-Bass Year 2013 Edition 1 Format Hardcover Product Group Book Pages 288 Created February 10, 2026 Updated September 25, 2026

About This Book

Zig Zag: The Surprising Path to Greater Creativity examines creativity as a process with an unexpected, nonlinear shape.

Keith Sawyer focuses on the ways people can approach creative thinking through exploration and change.

The book is suited to readers interested in developing creativity in their personal, academic, or professional lives.

Its central theme is the surprising path creativity can take.

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