Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

by John Edson

Business Design Innovation
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Design Like Apple explores seven principles for creating products, services, and experiences that feel exceptionally compelling. Written by John Edson, this accessible business and design title is intended for readers seeking an Apple-inspired perspective on innovation, usability, customer experience, and the creation of products people value.

About This Book

Design Like Apple examines seven principles for creating products, services, and experiences that stand out.

John Edson focuses on design as a tool for making offerings more compelling, useful, and memorable.

The book is suited to readers interested in product development, service design, customer experience, and business innovation.

Its central theme is an Apple-inspired approach to creating experiences people find exceptionally appealing.

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