The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)
by Frank Supovitz, Robert Goldwater
The Sports Event Management and Marketing Playbook explores the business of organizing and promoting sports events. Written by Frank Supovitz and Robert Goldwater, this volume in The Wiley Event Management Series provides a focused resource for readers interested in event management, sports marketing, and the professional practices connecting them.
About This Book
The Sports Event Management and Marketing Playbook focuses on the intersection of sports events, management, and marketing.
Written by Frank Supovitz and Robert Goldwater, this title belongs to The Wiley Event Management Series.
It offers a focused resource for readers interested in the business and promotion of sports events.
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