Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Alina Wheeler

Business Design
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A practical guide offering essential steps and considerations for developing and managing brand identity across teams and projects.

ISBN-13 9781118099209 ASIN 1118099206 Views 401 Publisher John Wiley and Sons Year 2012 Edition Fourth Edition Format Hardcover Product Group Book Pages 326 Adult No Created February 16, 2026 Updated July 30, 2026
About This Book

Designing Brand Identity provides guidance for branding teams working on visual and strategic elements.

The book covers the process of developing brand identity from research through implementation.

It is intended for professionals involved in branding, marketing, and design projects.

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I will be using this book for:
6 total votes