Packaging Design: Successful Product Branding From Concept to Shelf
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Packaging Design: Successful Product Branding From Concept to Shelf

by Marianne R. Klimchuk, Sandra A. Krasovec

Design Branding Packaging
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Packaging Design: Successful Product Branding From Concept to Shelf examines how packaging supports product branding from the earliest concept through retail presentation. Written by Marianne R. Klimchuk and Sandra A. Krasovec, this book offers a focused resource for readers exploring packaging design, branding, and the product journey to the shelf.

ISBN-13 9781118027066 ASIN 111802706X Views 302 Publisher Wiley Year 2013 Edition 2 Format Paperback Product Group Book Pages 256 Adult No Created February 18, 2026 Updated October 18, 2026
About This Book

Packaging Design: Successful Product Branding From Concept to Shelf explores the relationship between package design and product branding.

The book addresses the development of packaging from concept through its presentation on the retail shelf.

Written by Marianne R. Klimchuk and Sandra A. Krasovec, it is intended for readers interested in packaging, branding, and design.

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