Packaging Design: Successful Product Branding From Concept to Shelf
by Marianne R. Klimchuk, Sandra A. Krasovec
A comprehensive resource on packaging design that guides readers through branding strategies, visual communication, and production processes from concept to shelf.
About This Book
Packaging Design examines the complete process of developing product packaging that communicates brand value and drives consumer appeal.
The book covers key stages from initial concept development through design execution and production considerations.
Readers learn fundamental principles of visual communication, structural design, and material selection for commercial packaging.
Case studies illustrate successful branding strategies across various product categories and market segments.
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