Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)
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Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism)

by Doug Newsom, Judy Turk, Dean Kruckeberg

journalism Mass Communication Public Relations
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An introductory guide to public relations, presenting essential concepts and practical insights for students and practitioners in mass communication.

ISBN-13 9781111836832 ASIN 1111836833 Views 348 Publisher Cengage Learning Year 2012 Edition 11 Format Paperback Product Group Book Pages 384 Adult No Created March 04, 2026 Updated September 08, 2026
About This Book

This book provides an overview of public relations within the context of mass communication and journalism.

It explores the fundamental concepts and practices relevant to the field.

The text is designed for students and professionals seeking a foundational understanding of PR.

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I will be using this book for:
15 total votes