Introduction to Global Business: Understanding the International Environment & Global Business Functions, International Edition
Introduction to Global Business offers a foundation for understanding the international environment and the business functions involved in operating across borders. Designed as an introductory resource, it presents global business as a broad field for students and readers seeking essential context on international commerce and organizational activity.
About This Book
Introduction to Global Business provides an entry point to understanding business in an international context.
The book focuses on the global business environment and the factors that influence organizations operating across borders.
It also introduces key global business functions, offering a foundation for further study in international business.
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