Marketing (MindTap Course List)
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Marketing (MindTap Course List)

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel

Business
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A foundational marketing textbook offering clear explanations of key principles, strategies, and applications for students and instructors.

ISBN-13 9781111821647 ASIN 111182164X Views 511 Publisher Cengage Learning Year 2012 Edition 12 Format Hardcover Product Group Book Pages 912 Created February 14, 2026 Updated August 10, 2026
About This Book

Marketing (MindTap Course List) provides a thorough overview of core marketing concepts and practices.

The text covers essential topics including market analysis, consumer behavior, and strategic planning.

Designed for academic use, it supports learning through structured content and practical examples.

Authors Charles W. Lamb, Joe F. Hair, and Carl McDaniel present material suitable for course adoption.

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I will be using this book for:
21 total votes