Small Business Management: Launching & Growing Entrepreneurial Ventures
by J. William Petty, Justin G. Longenecker, Leslie E. Palich, Francis Hoy
Small Business Management: Launching & Growing Entrepreneurial Ventures offers a broad introduction to the challenges of starting and expanding a small business. Centered on entrepreneurship and management, it is suited to readers seeking foundational guidance on entrepreneurial ventures and the responsibilities involved in growing them.
About This Book
Small Business Management: Launching & Growing Entrepreneurial Ventures focuses on the fundamentals of creating and developing a small business.
The book addresses entrepreneurial ventures from both startup and growth perspectives.
Its subject is small-business management, making it relevant to readers seeking a broad introduction to business ownership and entrepreneurial decision-making.
Written by J. William Petty, Justin G. Longenecker, Leslie E. Palich, and Francis Hoy.
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