MKTG 5

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel

Business Education

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MKTG 5 delivers a clear and practical introduction to marketing fundamentals for students and business professionals seeking essential knowledge.

ISBN-13 9781111528096 ASIN 1111528098 Views 143 Publisher Cengage Learning Year 2011 Edition 5th Format Paperback Product Group Book Pages 400 Created May 20, 2026 Updated August 29, 2026

About This Book

MKTG 5 provides an accessible overview of core marketing concepts and strategies.

The text covers essential topics including market research, consumer behavior, and promotional techniques.

Designed for classroom use, it emphasizes practical applications and real-world examples.

Readers gain foundational knowledge to understand how businesses connect with customers.

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MKTG 5

About This Book

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