Media Programming: Strategies and Practices

by Susan Tyler Eastman, Douglas A. Ferguson

Communication Media Studies Broadcasting

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Media Programming: Strategies and Practices examines the strategies and practices connected with media programming. Written by Susan Tyler Eastman and Douglas A. Ferguson, this academic resource is suited to readers seeking a focused introduction to the subject for study, instruction, or professional reference.

ISBN-13 9781111344474 ASIN 1111344477 Views 134 Publisher Wadsworth Pub Co Year 2012 Edition 9 Format Paperback Product Group Book Pages 484 Adult No Created May 04, 2026 Updated September 08, 2026

About This Book

Media Programming: Strategies and Practices focuses on the strategies and practices associated with media programming.

Written by Susan Tyler Eastman and Douglas A. Ferguson, the book provides a structured resource for exploring the subject.

Its title makes it relevant to students, educators, and professionals interested in media planning and programming.

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Media Programming: Strategies and Practices

About This Book

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