The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
by Eric Ries
The Startup Way examines how modern companies can use entrepreneurial management to reshape culture, encourage innovation, and pursue long-term growth. Eric Ries offers a practical business perspective for leaders and professionals interested in creating more adaptable, forward-looking organizations.
About This Book
The Startup Way explores how modern companies can apply entrepreneurial management to the challenges of growth and organizational change.
Eric Ries focuses on the relationship between entrepreneurial thinking, company culture, and long-term performance.
The book is aimed at readers interested in building more adaptable organizations and supporting innovation within established businesses.
It offers a business-focused perspective on transforming management practices for a changing corporate environment.
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