Crystallizing Public Opinion
Edward Bernays presents core ideas on public relations and the deliberate shaping of collective opinion in this influential early work.
About This Book
Crystallizing Public Opinion examines the emerging field of public relations and its influence on society.
The book outlines methods for understanding and guiding collective attitudes.
It discusses the role of communication in modern organizations and institutions.
Readers gain insight into the strategic use of information to affect public thought.
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