Entrepreneurship - International Student Edition: The Practice and Mindset
by Heidi M. Neck, Christopher P. Neck, Emma L. Murray
A practical guide to developing an entrepreneurial mindset and applying proven practices for launching and growing ventures.
About This Book
Entrepreneurship - International Student Edition: The Practice and Mindset provides students with a comprehensive introduction to entrepreneurship concepts and strategies.
The text emphasizes the development of an entrepreneurial mindset alongside practical skills needed to identify opportunities and create value.
Designed for international students, the book covers core principles of venture creation, innovation, and business growth.
Readers explore real-world applications and frameworks that support entrepreneurial thinking in various contexts.
The content prepares learners to apply entrepreneurial practices in academic, professional, and startup environments.
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