Global Strategy: A Market Creation Approach
by Sali Li, Noman Ahmed Shaheer
Global Strategy: A Market Creation Approach presents a business-focused exploration of global strategy and market creation. With an emphasis on strategic opportunity, it provides a general introduction for readers studying or working in business, marketing, international management, and related fields.
About This Book
Global Strategy: A Market Creation Approach examines strategy in a global business context.
The book focuses on market creation as a central approach to strategic thinking.
It is intended for readers interested in business strategy, marketing, and international markets.
The text offers a broad foundation for considering how organizations pursue growth and develop opportunities across markets.
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