Discovering Public Relations: An Introduction to Creative and Strategic Practices
Discovering Public Relations offers an accessible introduction to the field, with attention to both creative ideas and strategic practices. Karen Freberg presents a foundation for readers who want to understand public relations as an area of communication, planning, and professional practice.
About This Book
Discovering Public Relations introduces the field of public relations and its role in professional communication.
The book focuses on creative and strategic practices, offering an accessible starting point for understanding how public relations is approached.
Written by Karen Freberg, it is suited to readers seeking a foundational perspective on public relations.
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