Social Marketing: Behavior Change for Good
by Philip Kotler, Nancy R. Lee, Julie Colehour
Social Marketing: Behavior Change for Good presents social marketing as a practical approach to encouraging positive behavior change. Philip Kotler, Nancy R. Lee, and Julie Colehour explore how marketing ideas can be directed toward outcomes that benefit people, communities, and society.
About This Book
Social Marketing: Behavior Change for Good examines the use of marketing principles to encourage actions that benefit individuals, communities, and society.
Written by Philip Kotler, Nancy R. Lee, and Julie Colehour, the book focuses on behavior change as a practical and purposeful application of marketing.
It offers a broad introduction to social marketing for readers interested in marketing, public policy, community initiatives, and social improvement.
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