Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
Social Media for Strategic Communication presents a focused look at how social media can support strategic communication. Combining creative strategies with research-based applications, Karen Freberg’s book is a useful resource for readers seeking to understand and apply digital communication concepts in academic or professional settings.
About This Book
Social Media for Strategic Communication examines the role of social media in professional communication.
The book brings together creative strategies and research-based applications for understanding digital communication practices.
It offers a focused resource for readers studying or applying social media within strategic communication.
Written by Karen Freberg, this title connects communication concepts with the evolving social media environment.
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