Made in Korea: Chung Ju Yung and the Rise of Hyundai | Richard M. Steers | Paperback
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Made in Korea: Chung Ju Yung and the Rise of Hyundai | Richard M. Steers | Paperback

by Richard M. Steers, Richard Steers

Business History Biography
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Made in Korea explores Chung Ju Yung’s role in the rise of Hyundai and places his story within the broader context of Korea’s industrial development. Richard M. Steers offers a business biography for readers interested in leadership, enterprise, and the history of a major Korean company.

About This Book

Made in Korea examines the life and work of Chung Ju Yung, the figure associated with the rise of Hyundai.

Richard M. Steers presents a business-focused account connected to Korea’s industrial development.

The book offers readers an introduction to Hyundai’s emergence through the story of its central leader.

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