Strategic Communication
by Jesper Falkheimer, Mats Heide
Strategic Communication explores communication from a strategic perspective, offering a useful foundation for readers interested in organizations, business, management, and professional communication. Written by Jesper Falkheimer and Mats Heide, it is suited to students and readers seeking an introduction to the subject.
About This Book
Strategic Communication examines communication as an important part of organizational and professional practice.
The book focuses on strategic approaches to planning, understanding, and using communication.
It is authored by Jesper Falkheimer and Mats Heide.
This title may suit readers studying communication, business, management, or related fields.
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