Visual Marketing
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Visual Marketing

by Barbara E. Kahn, Elizabeth N. Johnson

Branding Consumer Behavior Retailing Visual Marketing
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Visual Marketing examines the relationship between visual communication and marketing. Written by Barbara E. Kahn and Elizabeth N. Johnson, this focused business resource is suited to readers who want to explore how visual elements fit within marketing practice and strategy.

About This Book

Visual Marketing examines the role of visual elements in marketing.

Written by Barbara E. Kahn and Elizabeth N. Johnson, the book focuses on the connection between visual communication and marketing practice.

It is intended for readers seeking a focused introduction to visual marketing concepts and their place in business.

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I will be using this book for: