Essentials of Business Research Methods
by Michael Page, Joe Hair Jr., Niek Brunsveld, Adam Merkle
Essentials of Business Research Methods provides a clear foundation for understanding research within business. Written by Michael Page, Joe Hair Jr., Niek Brunsveld, and Adam Merkle, it is a useful resource for students, professionals, and anyone seeking to develop their knowledge of business research methods.
About This Book
Essentials of Business Research Methods presents a focused exploration of research methods used in business.
The book is intended for readers seeking to understand the foundations of business research and how research supports informed thinking.
It offers a practical subject-area resource for studying key concepts and approaches within business research methods.
Written by Michael Page, Joe Hair Jr., Niek Brunsveld, and Adam Merkle, this title is suited to learners and readers building research knowledge for business contexts.
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