Strategic Planning for Public Relations
by Ronald D. Smith, Deborah A. Silverman
Strategic Planning for Public Relations presents a focused look at planning within the public relations field. Written by Ronald D. Smith and Deborah A. Silverman, this resource is suited to readers studying or practicing strategic communication.
About This Book
Strategic Planning for Public Relations examines the role of planning in public relations practice.
The book focuses on strategic approaches relevant to public relations professionals and students.
Its subject matter connects communication work with organized planning and decision-making.
Written by Ronald D. Smith and Deborah A. Silverman, it offers a focused resource for exploring public relations strategy.
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