Consumer Behaviour and Digital Transformation (Business and Digital Transformation)
Consumer Behaviour and Digital Transformation explores the relationship between consumers, business, and digital change. It offers a focused perspective on how consumer behaviour connects with digital transformation, making it relevant to readers studying or working across business, marketing, and technology-related fields.
About This Book
Consumer Behaviour and Digital Transformation examines the relationship between consumer behaviour and digital transformation.
The book brings together business and digital perspectives to consider how digital change relates to consumers.
It is suited to readers seeking an introduction to the connection between consumer-focused thinking and transformation in business.
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