Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
by Robin Landa
A field guide exploring the role of strategic creativity in advertising, branding, and design for business professionals.
About This Book
Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design offers guidance for professionals working in creative industries.
The book addresses the intersection of business strategy and creative practice.
Readers can expect an overview of concepts relevant to advertising, branding, and design fields.
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