Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
by Robin Landa
Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design explores how creative thinking can support professional practice. Covering advertising, branding, and design, Robin Landa’s guide is intended for readers seeking a business-oriented approach to creativity and its application across connected creative disciplines.
About This Book
Strategic Creativity presents creativity as a practical business capability.
The book focuses on advertising, branding, and design, bringing these related fields together in one guide.
Robin Landa offers a resource for readers interested in developing and applying creative thinking in professional contexts.
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