The Business of Television
by Ken Basin
The Business of Television provides a focused overview of television as a commercial and media industry. It introduces readers to the business perspective behind television, making it suitable for anyone seeking a general understanding of how the medium operates beyond its on-screen content.
About This Book
The Business of Television focuses on television as an industry and commercial enterprise.
It offers a broad perspective on the business structures, practices, and considerations connected with television.
Designed for readers interested in media and entertainment, the book provides an overview grounded in the subject indicated by its title.
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