The Business of Television
by Ken Basin
Ken Basin's 'The Business of Television' provides an insider's perspective on the television industry. It covers the essential steps of production, business models, and challenges faced by creators and networks. A valuable resource for understanding how TV content is brought to life and sustained commercially.
About This Book
The Business of Television offers a comprehensive look at the television production process, drawing from the author's extensive experience in the field.
Readers will gain an understanding of the key stages involved in creating television content, from initial concept to final broadcast.
The book addresses the business aspects that drive the industry, including financing, distribution, and audience engagement strategies.
Ideal for aspiring producers, executives, and anyone interested in the mechanics of TV entertainment.
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