Ethnography in International Business
Ethnography in International Business offers a focused examination of ethnographic approaches within international business research. It introduces readers to the value of studying culture, organizations, and business activity through qualitative inquiry across national and cultural contexts.
About This Book
Ethnography in International Business examines the relationship between ethnographic inquiry and the study of international business.
The book presents ethnography as a way to explore organizational and business life across cultural and national contexts.
It is suited to readers interested in international business, qualitative research, and the study of culture in organizations.
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