Business Analytics: Methods and Cases for Data-Driven Decisions
Business Analytics: Methods and Cases for Data-Driven Decisions presents an applied introduction to using data in business. Through analytical methods and case-based perspectives, the book examines how organizations can interpret information, evaluate alternatives, and support more informed decisions across practical business contexts.
About This Book
Business Analytics: Methods and Cases for Data-Driven Decisions introduces the role of analytics in contemporary business decision-making.
The book focuses on methods for interpreting business data and applying analytical thinking to practical organizational questions.
Case-based material connects analytical approaches with business decisions, helping readers consider how evidence can support strategy and operations.
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