"That Sh*t Will Never Sell!": The Story of the Men Who Sold The World What it Didn't Know it Wanted. Again and Again
Chronicles the advertising professionals who repeatedly created demand for products consumers did not know they wanted, highlighting their creative campaigns and market challenges.
About This Book
This book recounts the experiences of advertising professionals who developed campaigns for products that initially lacked obvious consumer demand.
It explores the creative strategies and persistence required to introduce new ideas to the market.
The narrative focuses on the challenges faced when convincing both clients and consumers of a product's value.
Readers gain insight into the process of building brands from unfamiliar concepts.
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