Behavioral Economics for Business - 2nd edition: How the insights of behavioral economics can transform your business
by Peter Burow
Behavioral Economics for Business, 2nd edition, explores how behavioral economics can transform business thinking and practice. Peter Burow presents a business-focused perspective on the relevance of behavioral insights, making this a useful resource for readers seeking to understand the connection between economic behavior and organizational decision-making.
About This Book
Behavioral Economics for Business examines how insights from behavioral economics can transform the way businesses think and operate.
This second edition focuses on the relevance of behavioral perspectives in a business context, connecting economic ideas with organizational decision-making.
Written by Peter Burow, the book is intended for readers interested in applying behavioral economics to business.
It offers a focused introduction to the potential impact of behavioral insights on business strategy and practice.
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